Monthly Archives: January 2014
FOR IMMEDIATE RELEASE
January 28th, 2014
Guinness Book of Records – Smokin Ed’s Carolina Reaper Challenge
New York’s own High River Sauces proudly presents the 2nd Annual New York City Hot Sauce Expo on March 29th and 30th . This year’s Expo will host only the best artisanal sauce companies in the United States. Last year’s Expo proved to be a capsaicin rush for all who attended including ticket holders and vendors a like. This year organizers are turning up the heat with spicy drinks, craft beers from Laginitas Brewery, insane eating challenges, hot sauce tastings and the prestigious Screaming Mi Mi Award Show.
One of the highlights of the Expo is on Sunday, March 30th at 4 PM EST. The Puckerbutt Pepper Company “Presents the Smokin’ Ed’s Carolina Reaper Eating Challenge” which the Guinness Book of Records will be on hand to judge and declare the winner with the World Record for eating the most Smokin’ Ed’s Carolina Reaper Peppers in 60 seconds. This eating challenge will be one of the most anticipated events in fiery foods and professional eating industries combined. Many will enter but only one will survive the wrath.
“Of all the shows we have scheduled for the year, the NYC Hot Sauce Expo is the one we are most excited about,” said Currie. “Not only do I get to bring the HEAT to my hometown, but we are going to roll out the first EVER Guinness World Record-Winning Smokin’ Ed’s Carolina Reaper Eating Contest. We are expecting giants from all over the globe to try to win this title.”
Guinness World Records announced its recognition of PuckerButt Pepper Company as the winner and title of the World’s Hottest Pepper. Smokin Ed’s Carolina Reaper beat out former record-holder Trinidad Scorpion “Butch T”. The Smokin’ Ed’s Carolina Reaper delivers an average of 1,569,300 Scoville Heat Units (SHU). In comparison, Jalapeno peppers only have a rating of 2,500 to 8,000 SHU.
For more eating challenges and a full schedule of events at the Expo please check out this link for more information: http://www.nychotsauceexpo.com/schedule.php
The 2nd Annual New York City Hot Sauce Expo
March 29th & 30th 2014
401 7th Ave
New York, NY 10001
This year’s Expo will feature 45 different award winning hot sauce companies with tastings, eating challenges, spicy food vendors, cooking demos, and plenty of odd ball entertainment fun for the whole family. Come to the heartbeat of Manhattan to celebrate the pepper.
For more information about the 2nd Annual New York City Hot Sauce Expo please contact Steve Seabury: firstname.lastname@example.org
I’ve been craving Sushi lately! So today after church I stopped and picked up a Spicy Tuna Roll. I don’t often crave sushi, but I’ve had a really good reason….I needed a vehicle for Intensity Academy’s latest offering…..Saucy Everything! This spicy creation from Michele Northrup’s kitchen is a “mayoish” sauce that sends subtle messages like “Put me on Sushi!” And “Hey You! Miracle Whip?! Seriously?! Do your Ham and Cheese a favor and get lost!” Really…..I think I actually heard voices…..little voices…….okay, fine, it’s the medicine, but this stuff would if it could! And speaking of medicine, Saucy Everything has what ails ya!
Looking at the ingredients, it starts out sounding like Mayo….egg yolks, canola oil, lemon, etc. But then this spicy concoction spreads it’s fiesty little butterfly wings and takes off into flavor tow…….Oh wait, that’s the line the uber cool, spiky hair dude from Food Network uses…..so let’s say “Flavor Village”! Cause we all know it takes a village! Okay, I digress…… But it is the inhabitants of this Spicy, Saucy Village that makes Saucy Everything so special…..they veer off from the boring, middle class existence that mayo inhabits! With organic chai tea (one of Michelle’s signature ingredients), thai peppers, red jalapeños, rice wine vinegar, garlic, cane sugar, and other spicy villagers, this sauce offers so much more than almost anything you could pick up in the grocery store!
Saucy Everything enhances and works with so many foods….. it complimented my spicy tuna sushi roll perfectly. The peppers, garlic, and vinegar combined to add a nice undertone to the tuna while at the same time rescuing the boring brown rice from itself! And on my ham sandwich, it brings out the savory notes in my sweet ham, adding to the satisfaction and announcing to the village that “no one boring lives here!” And on a BLT….OMG! Bacon (candy of the Gods), Lettuce, and Tomato never had a better neighbor! What kind of neighbor, you ask? Well, imagine if Angelina Jolie and Brad Pitt moved in next door! Your neighborhood instantly added a layer of exotic beauty and spice that never existed before! That’s what I think of when I use Saucy Everything! Well, fine, it doesn’t take much to make me think of Angelina Jolie, but hey, the analogy totally works!
So, what’s the verdict!? 4 1/2 Fiery Worlds from this reviewer! It is another addition to the outstanding stable of products that Intensity Academy offers! So go out and get you some! I gave you just a few examples of Saucy Everything’s potential uses! Heck, use it for a dip! In your deviled eggs! Cole Slaw! Potato Salad! Yea, I’m going through the whole mayo stable of uses, but that’s the point! Send your mayo packin’! Add some Saucy Everything to that village you call a refrigerator! But why, you ask? Because, Ladies and Gentlemen-It’s a Fiery World!
Here’s something you might not know about January 16th! It’s International Hot & Spicy Food Day! So celebrate today with something that picks up your pace, populates your pantry, perks up your pastrami, and pleases your palate – Enjoy something hot and spicy today! From Jalapeno and Habaneros to Ghost Peppers and Carolina Reapers, celebrate those things in your life that make you smile…..or make you sweat!!!!