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No Foo Foolin’! High River Sauces Heats Up the Reaper Scene!
When I tell you that Steve and Lisa Seabury’s High River Sauces is heatin’ up the New York skyline, I’m not kidding! Their newest creation, Foo Foo Mama Choo, is made from the latest pepper to be recognized as the hottest on the planet by Guinness World Records- Smokin’ Ed’s Carolina Reaper! The “Reaper” clocks in at an average of more than 1.5 Million (yes, Million with a capital M!) Scovilles! So it takes a lot to make a sauce that celebrates the sweetness of the Carolina Reaper while acknowledging the “Kung Foo Foo Fighting” nature of it’s heat! And that’s exactly what Foo Foo Mama Choo does!
For those not familiar with High River Sauces, the sauce company was born a few short years ago with the release of Hellacious, a great sauce with a rich flavor that travelled the heavy metal circuit with Steve. After adding the likes of Tears of the Sun, Rogue, and Grapes of Wrath, this latest offering does not disappoint.
I absolutely love Foo Foo Mama Choo’s label! Just like the sauce, it’s simple and complex, from the name to the logo of the fired up dragon out to save the princess! I know..I know!! Dragon? Fire? Princess? What’s up with that? I’ll tell you in a second….But back to the label- great graphics, easy to identify on a shelf, and fun! High River has won awards for their label graphics and marketing, and with good reason! The label makes a great marquis for the concert of flavor inside.
Foo Foo Mama Choo is a complex sauce. But it comes off simple. The label says it’s a little Asian, a little Southern Country, but I say it’s a lot unique. The natural blending of new flavors with favorite ingredients creates a veritable concert of smooth flavor. Kinda like when Jimmy Page and John Paul Jones played with the Foo Fighters in 2008 at Wembley (get it? Foo Fighters? Foo Foo Mama Choo?! Ok, fine….never mind..). Complex notes of “secret spices”, ginger, reaper pepper, roasted red peppers, and soy sauce, along with the more simple harmony of roasted tomato, onion and garlic come together nicely thanks to the backup band of rice wine vinegar, brown sugar, and white pepper. And did I mention it’s HOT!? The Carolina Reaper, with it’s world record heat, packs a big punch. But it is a sweet pepper, with a great citrusy note, and High River has managed to layer it, control it, and deliver it with the finesse of a fine sound board engineer! Yessir, ladies and gentlemen, just like the music legends I mentioned, Foo Foo Mama Choo masters its sound and harnesses the raw energy of the world’s hottest pepper in unique and memorable fashion.
So, to sum it all up, Foo Foo Mama Choo comes in with a 5 Fiery World rating! My highest, and rarest, score! It’s really that good, folks. This is a sauce that creates a fire breathing, high flying dragon that rises up, brings serious heat, and saves the Princess from the evil Witch! I know…I told you earlier that I’d explain. Steve and Lisa’s daughter created the inspiration for the sauce when she tried to cast a spell to turn Steve into a dragon to save the princess from the evil Witch. But, instead of Bippity Boppity Boo, she came out with Foo Foo Mama Choo – and history was made!
Foo Foo Mama Choo makes it public debut on February 28, 2014. Do yourself a favor, and go to High River Sauce’s website and order some. It can also be found at iBurn.com and at Peppers.com. Order more than one- trust me on this one! Why, you ask?! Because, Ladies and Gentlemen, It’s a Fiery World!
Steve Seabury Announces NYC Hot Sauce Expo Carolina Reaper Challenge
FOR IMMEDIATE RELEASE
January 28th, 2014
Guinness Book of Records – Smokin Ed’s Carolina Reaper Challenge
New York’s own High River Sauces proudly presents the 2nd Annual New York City Hot Sauce Expo on March 29th and 30th . This year’s Expo will host only the best artisanal sauce companies in the United States. Last year’s Expo proved to be a capsaicin rush for all who attended including ticket holders and vendors a like. This year organizers are turning up the heat with spicy drinks, craft beers from Laginitas Brewery, insane eating challenges, hot sauce tastings and the prestigious Screaming Mi Mi Award Show.
One of the highlights of the Expo is on Sunday, March 30th at 4 PM EST. The Puckerbutt Pepper Company “Presents the Smokin’ Ed’s Carolina Reaper Eating Challenge” which the Guinness Book of Records will be on hand to judge and declare the winner with the World Record for eating the most Smokin’ Ed’s Carolina Reaper Peppers in 60 seconds. This eating challenge will be one of the most anticipated events in fiery foods and professional eating industries combined. Many will enter but only one will survive the wrath.
“Of all the shows we have scheduled for the year, the NYC Hot Sauce Expo is the one we are most excited about,” said Currie. “Not only do I get to bring the HEAT to my hometown, but we are going to roll out the first EVER Guinness World Record-Winning Smokin’ Ed’s Carolina Reaper Eating Contest. We are expecting giants from all over the globe to try to win this title.”
Guinness World Records announced its recognition of PuckerButt Pepper Company as the winner and title of the World’s Hottest Pepper. Smokin Ed’s Carolina Reaper beat out former record-holder Trinidad Scorpion “Butch T”. The Smokin’ Ed’s Carolina Reaper delivers an average of 1,569,300 Scoville Heat Units (SHU). In comparison, Jalapeno peppers only have a rating of 2,500 to 8,000 SHU.
For more eating challenges and a full schedule of events at the Expo please check out this link for more information: http://www.nychotsauceexpo.com/schedule.php
The 2nd Annual New York City Hot Sauce Expo
March 29th & 30th 2014
401 7th Ave
New York, NY 10001
http://www.NYCHotSauceExpo.com
This year’s Expo will feature 45 different award winning hot sauce companies with tastings, eating challenges, spicy food vendors, cooking demos, and plenty of odd ball entertainment fun for the whole family. Come to the heartbeat of Manhattan to celebrate the pepper.
For more information about the 2nd Annual New York City Hot Sauce Expo please contact Steve Seabury: seabury32@optonline.net
Official website: http://www.NYCHotSauceExpo.com
Facebook: http://www.facebook.com/NewYorkCityHotSauceExpo