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October is Breast Cancer Awareness Month – Time for a Sweet Sauce and a Worthy Cause

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Our collective Fiery World means a lot of things – usually, for me, it’s a fun tagline for my blog celebrating all things hot and spicy. But on a serious note, sometimes people live in a World filled with a Fiery challenge…an intense fight with great struggle and consequences. Such it is with Breast Cancer.

While I was in NOLA for the Chile Pepper Extravaganza recently, I spent some time with Michele and Tom Was, owners of Intensity Academy. I reviewed their Chai Sweet Chili sauce on Hot Sauce Daily early in 2012 and also re-posted here that May for a Mother’s Day special. To refresh your memory, the sauce is dedicated to Michele Northrup’s mom, Barbara, who lost her personal battle to cancer! On a personal note, I lost a sister-in-law to Breast Cancer, so it’s also very close to my heart, as well.
So, given that it’s one of my all time favorite sauces, and October is Breast Cancer awareness month, and Intensity Academy donates a portion of all sales of Chai Sweet Chili Sauce to Breast Cancer related charities, I’m running the review for a “third time’s the charm” to highlight a great opportunity to order a wonderful sauce, honor two wonderful women (and millions of others), and help fight the fight faced by so many. Please follow your heart, readers, and support the fight against Breast Cancer any way you can!

My original review of Chai Sweet Chili Sauce is re-posted below in Hot Sauce Daily’s style and format, where the review originally appeared in February, 2012.

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Michele Northrup, who puts the Intense in Intensity Academy, told me I just had to try out her new sauce.

She proceeded to share that the sauce was dedicated to her mom, Barbara Northrup, who Michele lost not long ago. And even cooler still, Intensity Academy donates a portion of the profit from sales of their Chai Sweet Chili Sauce to cancer related charities. And then, later that night, this sauce won a Golden Chili in the Asian sauce category. And with that as our backdrop, let’s give Chai Sweet Chili a ride around the block and see what’s under the hood.

Ingredients: Organic brewed Chai Tea, Thai pepper puree, distilled vinegar, garlic, rice wine vinegar, tapioca starch and natural spices.

Texture/Appearance: – This is a medium thickness sauce with a nice, reddish hue that gives away its Thai Pepper pedigree. The texture is varied, believe it or not, due in large part to the pepper pieces and parts you get when you eat it. Now mind you, I’m eating spoonfuls of this sauce before and during my review, and the difference in texture wouldn’t really be noticed in regular application. Now, the fresh pepper flakes in your teeth might give your friends a feel for texture (not really….well, okay, one did make an ugly display between my teeth, but a quick water rinse nipped that little problem pepper in the bud!) The pepper puree and the tapioca starch give the sauce some body, which is useful when using it as a glaze for salmon, chicken, etc. And as you can see in the picture, the appearance of Chai Sweet Chili is attractive when mixed with the stir fried shrimp I cooked.

Taste/Flavor Straight Up: – While the first taste might lead you to believe that this is a normal asian style stir-fry sauce, the Chai tea quickly jumps up and says, Hey You!! You taste me!? That’s right! Chai Tea is in the house! Do we have a problem? I swear that’s what I heard! Okay… not really, but it could have been. However, the Chai tea did not come in as the upfront flavor. That distinction came from the sugar and spices, who won the footrace to be first flavor out the bottle. The cool part of this sauce and its hipster Chai Tea influence is that the tea is almost an afterthought flavor… a middle note surrounded by a chorus of flavor. But you can hear it, loud and clear, and it’s a clean note-fresh, unassuming, and amazingly bright. I tried this sauce on my home made stir-fried shrimp and veggies, and it tasted as good as the accompanying picture looks. I put it on fish, veggies, and started to drink it on the rocks, but then I remembered about the pepper flake in the teeth incident, and decided to back off of that idea. The Thai pepper influence, however, is apparent, but in a subdued, muted horn sort of way. You’d expect something a little different, which brings us to heat.

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Heat Level: – Please don’t take this rating as a negative, because this sauce wasn’t designed to be hot. But on a 5 star scale, I can’t muster more than a level 2 in heat. And that’s what is kinda neat and unique about it. One of the major ingredients is Thai Pepper puree, and while it gives a fun little zing that hits your taste buds on a slight delay, it’s a muted zing. And no zang. And definitely no zowee! Go back to that muted horn thing. Here you have a huge horn section (work with me here- thai pepper is a major ingredient that equates to a large horn sec… oh never mind… you get the picture), and you’re expecting hot Thai Pepper notes that sound loud and bold like a good Chicago tune. But no – the heat is subtle, muted, and blended seamlessly into the other flavor profiles that I enjoyed so much.

Label/Graphics: – I liked the label, and loved the little write up on the side about Michele’s mother, Barbara. It is inspiring and pleasing, and I liked the pink background mixed with the grass and muted sun. The peacock on the label is a great representative for this sauce, and not just because it is a beautiful bird on a sauce honoring a beautiful lady. If you know anything about Peacocks, you know that they are loud and fearless and will get up in your face if you threaten them and scare the beejeezus out of you. They weren’t used to guard palaces for nothing, you know! I can’t help but think that this is Michele’s tongue in cheek trophy to her beautiful, protective, strong mom, Barbara.

Overall Impression: – This is an excellent asian style chili sauce. I would even call it fun. That’s partly why I infused some fun into my review. It just seemed to fit this sauce and Intensity Academy overall! If you know Michele Northrup and her husband Tom, you know that these folks have fun with their products. But they’re all business when it comes to flavor. This sauce can be serious on stir fry, casual on plain green beans, classy on fish, and always fun. While I don’t know for certain, I have to think that when Michele created this sauce, she was in the kitchen reminiscing about her mom, and thinking about how Barbara Northrup could be funny, serious, classy, not so classy (hard to be classy running after kids, wiping dirty noses, and cleaning bathrooms), and look as good in jeans as she did in sequins. I never met Michele’s mom, but that’s the image I get. How cool is that? And how cool to create something unique, fun, and amazingly tasty. Chai Sweet Chili is just that cool. Get you some. Enjoy. And if you’re blessed to still have your momma, call her up and tell her you love her.

About the company: Intensity Academy opened for business in 2007 in the Tampa, Florida area. According to their website, they have won multiple awards for their diverse line of sauces, including Scovies, Golden Chiles and Fiery Food awards. Check out their website at http://www.intensityacademy.com and be greeted by a school motif (the name is Intensity Academy, after all). Use the contact info on the website for questions that the site doesn’t answer.

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Bloggers Roundtable Plus Ken’s Fiery World Segment on the Bic FlameDisk®.

In this episode of Scott Roberts Web “Weekly Firecast”, check out my latest segment where I discuss my recent review of the Bic FlameDisk®. And also check out the Bloggers Roundtable Discussion! We had a lot of fun, even if FireHead Thomas pokes fun at me for name dropping!!!! Links are all below! Enjoy and remember, Ladies and Gentlemen, that “It’s a Fiery World!”

Chilehead Bloggers RoundtableThe Audio Weekly Firecast with Scott Roberts:

Weekly Firecast Podcast Episode #46 – Bloggers Roundtable Discussion

The grand tradition continues in our biggest fiery foods blogger round table chat yet! Joining Scott were Joe and Linda Levinson of The Hot Zone Online; Michael Hultquist of Chili Pepper Madness; freelance reviewer “Firehead” Thomas Gately, Ken Alexander of It’s a Fiery World; and Brian and Marilyn Meagher of Hot Sauce Daily. We discuss such topics as what we think is the most under-utilized pepper in sauces and cooking, the crossover between BBQ and hot sauces, and introducing an official annual chilehead holiday.

In his regular segment, Ken reviews the Bic FlameDisk®.

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Links mentioned in the episode:

Hot Sauce Daily
I Love It Spicy
Ken Alexander’s It’s a Fiery World Blog
Chili Pepper Madness Blog
The Hot Zone Online
Scott Roberts’ Blog

Ken’s Review of the Bic FlameDisk®
Grilling With Bic Website
Audible Trial Page – Download a FREE audiobook!
Scott Roberts Facebook Page
Scott Roberts Twitter Page

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Silly Chile Hot Sauce Shop in Eureka Springs, Arkansas – Great Selection, But……..

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While visiting Northwest Arkansas this weekend for my niece’s wedding (congrats Sarah and Josh-we had a blast!!!), I was so looking forward to visiting the Silly Chile Hot Sauce Shop in Eureka Springs. My wife brought me a jar of their candied jalapeno’s on a visit there a few years back, and talked about how great a shop it was, and how nice the man running it was. So we walked in, me full of spicy anticipation at trying new treats, checking out the selection, and maybe scoring some fun new hot, fiery delight! And they did have a great selection! Just check out some of my finds! A little Silverleaf action, some Heartbreaking Dawn’s, Cajohn’s, and lots of Dave’s and Blair’s! And some brands and products I had never seen! I was jazzed! Hyped! Ready to add to a collection already overflowing from my recent jaunts to the Houston and New Orleans shows! Just check out some of the products below!

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But alas, I was SO TURNED OFF by the attitude of the ladies running the shop I left in disgust! I was ready to talk sauce! Spice! Heat! Maybe learn something new! But they were so snotty and rude they robbed my hot sauce lovin’ joy! They made me quit taking pictures! “No pictures in the store!!!” I was told like being scolded by my first grade teacher! And when I saw the sample bottle of CaJohn’s Happy Beaver and asked the lady if she sold much of it, she condescendingly replied, “well, it DOES have Ghost Pepper in it so it’s very hot…so we sell a little.” And I started to ask, “how do you like the Silverleaf products? Isn’t the garlic the bomb? Aren’t the Mediterranean Sprinkles a great seasoning? And did you know they’re coming out with a ghost pepper stone ground mustard?” She just looked at me like I was from Mars! So I dared not even go into my love of HBD’s Bad Brains and how they had to have it in the store. My joy was gone….spirit robbed!

Why do I tell you this saga? Ahhhh…….Caveat Emptor! Let the Buyer Beware! The Silly Chile hot sauce shop has good products, but they are charging hugely inflated over the top tourist prices, and the ladies who were running the shop patronizing, condescending, and rude! But that’s not the main reason……

The Chilehead community is a family, folks! It’s the thing that draws me in…the helpful nature of the small batch sauce makers, the way everyone is warm, friendly, and inviting- the enthusiasm of hot sauce shop owners (think James and Amy’s new Houston shop iBurn-where everyone knows your name…..oh wait, that’s Cheer’s, but iBurn will learn your name!), and I could go on and on! So I’m torn with the Yin and Yang of promoting a store selling good products made by good people, and telling people to not support a store run by people who are absolutely counter to who we are as true Chileheads!!!

Okay, I feel better now. Thanks for allowing the rant, and always remember that , yes Virginia, it’s a Fiery World!!!!!

Chile Pepper Extravaganza Schedule Released!!

After you finish your spicy revelry in Houston this weekend, folks, get yourself down to New Orleans for the Chile Pepper Extravaganza! I just got the schedule from the festival organizers and it’s going to be a great show! Click the link directly below to hear the radio spot playing all over New Orleans! And click the second link further down for the complete show schedule!

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Click the link below to see show times, schedule, cooking demos, and more!!!  Lots of great fun and demos along with some of your favorite spicy vendors! Come see Tracy Carter from Jacs Tailgaters, Johnny McLaughlin of Heartbreaking Dawns, Steve Seabury of High River Sauces and the New York City Hot Sauce Festival,  “Cin” Cindy of Cin Cindy Chili fame, CaJohn Hard from CaJohn’s, Michelle Northrup of the Intensity Academy, blogger and renowned Hot Sauce Collector Vic Clinco, just to name a few, along with lots of other local chefs and celebrities sharing their knowledge and passion for food, flavor, heat, and spice! I hope to see you at the Ernest Morial Convention Center in New Orleans, LA September 27-29! Laizzes Les Bon Temp Roulet!

2013 Chile Pepper Extravaganza Schedule