FOR IMMEDIATE RELEASE
January 28th, 2014
Guinness Book of Records – Smokin Ed’s Carolina Reaper Challenge
New York’s own High River Sauces proudly presents the 2nd Annual New York City Hot Sauce Expo on March 29th and 30th . This year’s Expo will host only the best artisanal sauce companies in the United States. Last year’s Expo proved to be a capsaicin rush for all who attended including ticket holders and vendors a like. This year organizers are turning up the heat with spicy drinks, craft beers from Laginitas Brewery, insane eating challenges, hot sauce tastings and the prestigious Screaming Mi Mi Award Show.
One of the highlights of the Expo is on Sunday, March 30th at 4 PM EST. The Puckerbutt Pepper Company “Presents the Smokin’ Ed’s Carolina Reaper Eating Challenge” which the Guinness Book of Records will be on hand to judge and declare the winner with the World Record for eating the most Smokin’ Ed’s Carolina Reaper Peppers in 60 seconds. This eating challenge will be one of the most anticipated events in fiery foods and professional eating industries combined. Many will enter but only one will survive the wrath.
“Of all the shows we have scheduled for the year, the NYC Hot Sauce Expo is the one we are most excited about,” said Currie. “Not only do I get to bring the HEAT to my hometown, but we are going to roll out the first EVER Guinness World Record-Winning Smokin’ Ed’s Carolina Reaper Eating Contest. We are expecting giants from all over the globe to try to win this title.”
Guinness World Records announced its recognition of PuckerButt Pepper Company as the winner and title of the World’s Hottest Pepper. Smokin Ed’s Carolina Reaper beat out former record-holder Trinidad Scorpion “Butch T”. The Smokin’ Ed’s Carolina Reaper delivers an average of 1,569,300 Scoville Heat Units (SHU). In comparison, Jalapeno peppers only have a rating of 2,500 to 8,000 SHU.
For more eating challenges and a full schedule of events at the Expo please check out this link for more information: http://www.nychotsauceexpo.com/schedule.php
The 2nd Annual New York City Hot Sauce Expo
March 29th & 30th 2014
401 7th Ave
New York, NY 10001
This year’s Expo will feature 45 different award winning hot sauce companies with tastings, eating challenges, spicy food vendors, cooking demos, and plenty of odd ball entertainment fun for the whole family. Come to the heartbeat of Manhattan to celebrate the pepper.
For more information about the 2nd Annual New York City Hot Sauce Expo please contact Steve Seabury: firstname.lastname@example.org
As is the norm for my reviews, let’s look at the label. Clean, bright, with a nice bold graphic of “Rogue” that sports a neat scorpion tail incorporated in the “G”, Rogue would be eye catching on a grocery store shelf, and isn’t that the point? The label coloring matches the sauce color, as I’ve found to be the case with all of High River’s sauces, Hellacious, Tears of the Sun, and Grapes of Wrath, and it makes a very eye appealing package. And unless customers have a chance to try a product at a show, or demo, etc., the only thing that sells it is packaging and accompanying marketing. I need to say that I think Steve Seabury has one of the brightest sales and marketing minds in the hot sauce biz! From great labels to catchy product names, to the way he markets and capitalizes on his heavy metal roots, is just genius! And not to mention, the man (and his lovely mixologist bride, who I’m sure adds to the creative gene pool here) has some serious flavor and heat profiling chops!
Speaking of heat and flavor, Rogue does not disappoint! I’m not a big fan of blood oranges, because I find the flavor normally heavier and bitter compared to a “normal” orange. But High River has done a masterful job capturing the full flavor of the blood orange without the bitterness by masterfully pairing apple cider vinegar with just enough apples and pears and brown sugar with the blood orange. It kinda reminds me of a good heavy metal concert – a hard, edgy look, and the promise of serious sweat-inducing head banging, but with a serious front end fake!! Rogue starts off softer than expected, like a nice acoustic ballad, and just as you wonder if it’s gonna get real, the Serrano peppers start a little lead heat rif, with a front end heat that serves to introduce the Marshall stack rattling full on heat of the Moruga Scorpion and Jolokia peppers. The background percussion rhythm section is rounded out with the ginger, lime juice, and garlic. But just like a good hard rock fan likes his music, there’s a great balance and flair to the flavor of this sauce. So many people criticize hard rock and metal for not having any sophistication or finesse, but just like High River’s Rogue Blood Orange Moruga Scorpion sauce, serious rock and roll comes with complexity, often times with very sophisticated classical and folk backgrounds, but using them to create a fullness of sound, or in this case, flavor and heat!
This sauce is worthy of an easy 4 Fiery Worlds! I would’ve scored it a little higher, but I felt it could’ve had the heat linger a bit longer than it does before having to get another dose! But don’t misunderstand, this is a great hot sauce, unique and flavorful, and definitely worth a trip to High River’s website! And while you’re there, check out their other great sauces, like Hellacious (reviewed previously by this blogger for Hot Sauce Daily), Tears of the Sun, and Grapes of Wrath. Tell them Chilehead Ken sent you, and remember ladies and gentlemen: It’s a Fiery World!