Category Archives: Hot Sauce Festival
Steve Seabury Announces NYC Hot Sauce Expo Carolina Reaper Challenge
FOR IMMEDIATE RELEASE
January 28th, 2014
Guinness Book of Records – Smokin Ed’s Carolina Reaper Challenge
New York’s own High River Sauces proudly presents the 2nd Annual New York City Hot Sauce Expo on March 29th and 30th . This year’s Expo will host only the best artisanal sauce companies in the United States. Last year’s Expo proved to be a capsaicin rush for all who attended including ticket holders and vendors a like. This year organizers are turning up the heat with spicy drinks, craft beers from Laginitas Brewery, insane eating challenges, hot sauce tastings and the prestigious Screaming Mi Mi Award Show.
One of the highlights of the Expo is on Sunday, March 30th at 4 PM EST. The Puckerbutt Pepper Company “Presents the Smokin’ Ed’s Carolina Reaper Eating Challenge” which the Guinness Book of Records will be on hand to judge and declare the winner with the World Record for eating the most Smokin’ Ed’s Carolina Reaper Peppers in 60 seconds. This eating challenge will be one of the most anticipated events in fiery foods and professional eating industries combined. Many will enter but only one will survive the wrath.
“Of all the shows we have scheduled for the year, the NYC Hot Sauce Expo is the one we are most excited about,” said Currie. “Not only do I get to bring the HEAT to my hometown, but we are going to roll out the first EVER Guinness World Record-Winning Smokin’ Ed’s Carolina Reaper Eating Contest. We are expecting giants from all over the globe to try to win this title.”
Guinness World Records announced its recognition of PuckerButt Pepper Company as the winner and title of the World’s Hottest Pepper. Smokin Ed’s Carolina Reaper beat out former record-holder Trinidad Scorpion “Butch T”. The Smokin’ Ed’s Carolina Reaper delivers an average of 1,569,300 Scoville Heat Units (SHU). In comparison, Jalapeno peppers only have a rating of 2,500 to 8,000 SHU.
For more eating challenges and a full schedule of events at the Expo please check out this link for more information: http://www.nychotsauceexpo.com/schedule.php
The 2nd Annual New York City Hot Sauce Expo
March 29th & 30th 2014
401 7th Ave
New York, NY 10001
http://www.NYCHotSauceExpo.com
This year’s Expo will feature 45 different award winning hot sauce companies with tastings, eating challenges, spicy food vendors, cooking demos, and plenty of odd ball entertainment fun for the whole family. Come to the heartbeat of Manhattan to celebrate the pepper.
For more information about the 2nd Annual New York City Hot Sauce Expo please contact Steve Seabury: seabury32@optonline.net
Official website: http://www.NYCHotSauceExpo.com
Facebook: http://www.facebook.com/NewYorkCityHotSauceExpo
October is Breast Cancer Awareness Month – Time for a Sweet Sauce and a Worthy Cause
Our collective Fiery World means a lot of things – usually, for me, it’s a fun tagline for my blog celebrating all things hot and spicy. But on a serious note, sometimes people live in a World filled with a Fiery challenge…an intense fight with great struggle and consequences. Such it is with Breast Cancer.
While I was in NOLA for the Chile Pepper Extravaganza recently, I spent some time with Michele and Tom Was, owners of Intensity Academy. I reviewed their Chai Sweet Chili sauce on Hot Sauce Daily early in 2012 and also re-posted here that May for a Mother’s Day special. To refresh your memory, the sauce is dedicated to Michele Northrup’s mom, Barbara, who lost her personal battle to cancer! On a personal note, I lost a sister-in-law to Breast Cancer, so it’s also very close to my heart, as well.
So, given that it’s one of my all time favorite sauces, and October is Breast Cancer awareness month, and Intensity Academy donates a portion of all sales of Chai Sweet Chili Sauce to Breast Cancer related charities, I’m running the review for a “third time’s the charm” to highlight a great opportunity to order a wonderful sauce, honor two wonderful women (and millions of others), and help fight the fight faced by so many. Please follow your heart, readers, and support the fight against Breast Cancer any way you can!
My original review of Chai Sweet Chili Sauce is re-posted below in Hot Sauce Daily’s style and format, where the review originally appeared in February, 2012.
Michele Northrup, who puts the Intense in Intensity Academy, told me I just had to try out her new sauce.
She proceeded to share that the sauce was dedicated to her mom, Barbara Northrup, who Michele lost not long ago. And even cooler still, Intensity Academy donates a portion of the profit from sales of their Chai Sweet Chili Sauce to cancer related charities. And then, later that night, this sauce won a Golden Chili in the Asian sauce category. And with that as our backdrop, let’s give Chai Sweet Chili a ride around the block and see what’s under the hood.
Ingredients: Organic brewed Chai Tea, Thai pepper puree, distilled vinegar, garlic, rice wine vinegar, tapioca starch and natural spices.
Texture/Appearance: – This is a medium thickness sauce with a nice, reddish hue that gives away its Thai Pepper pedigree. The texture is varied, believe it or not, due in large part to the pepper pieces and parts you get when you eat it. Now mind you, I’m eating spoonfuls of this sauce before and during my review, and the difference in texture wouldn’t really be noticed in regular application. Now, the fresh pepper flakes in your teeth might give your friends a feel for texture (not really….well, okay, one did make an ugly display between my teeth, but a quick water rinse nipped that little problem pepper in the bud!) The pepper puree and the tapioca starch give the sauce some body, which is useful when using it as a glaze for salmon, chicken, etc. And as you can see in the picture, the appearance of Chai Sweet Chili is attractive when mixed with the stir fried shrimp I cooked.
Taste/Flavor Straight Up: – While the first taste might lead you to believe that this is a normal asian style stir-fry sauce, the Chai tea quickly jumps up and says, Hey You!! You taste me!? That’s right! Chai Tea is in the house! Do we have a problem? I swear that’s what I heard! Okay… not really, but it could have been. However, the Chai tea did not come in as the upfront flavor. That distinction came from the sugar and spices, who won the footrace to be first flavor out the bottle. The cool part of this sauce and its hipster Chai Tea influence is that the tea is almost an afterthought flavor… a middle note surrounded by a chorus of flavor. But you can hear it, loud and clear, and it’s a clean note-fresh, unassuming, and amazingly bright. I tried this sauce on my home made stir-fried shrimp and veggies, and it tasted as good as the accompanying picture looks. I put it on fish, veggies, and started to drink it on the rocks, but then I remembered about the pepper flake in the teeth incident, and decided to back off of that idea. The Thai pepper influence, however, is apparent, but in a subdued, muted horn sort of way. You’d expect something a little different, which brings us to heat.
Heat Level: – Please don’t take this rating as a negative, because this sauce wasn’t designed to be hot. But on a 5 star scale, I can’t muster more than a level 2 in heat. And that’s what is kinda neat and unique about it. One of the major ingredients is Thai Pepper puree, and while it gives a fun little zing that hits your taste buds on a slight delay, it’s a muted zing. And no zang. And definitely no zowee! Go back to that muted horn thing. Here you have a huge horn section (work with me here- thai pepper is a major ingredient that equates to a large horn sec… oh never mind… you get the picture), and you’re expecting hot Thai Pepper notes that sound loud and bold like a good Chicago tune. But no – the heat is subtle, muted, and blended seamlessly into the other flavor profiles that I enjoyed so much.
Label/Graphics: – I liked the label, and loved the little write up on the side about Michele’s mother, Barbara. It is inspiring and pleasing, and I liked the pink background mixed with the grass and muted sun. The peacock on the label is a great representative for this sauce, and not just because it is a beautiful bird on a sauce honoring a beautiful lady. If you know anything about Peacocks, you know that they are loud and fearless and will get up in your face if you threaten them and scare the beejeezus out of you. They weren’t used to guard palaces for nothing, you know! I can’t help but think that this is Michele’s tongue in cheek trophy to her beautiful, protective, strong mom, Barbara.
Overall Impression: – This is an excellent asian style chili sauce. I would even call it fun. That’s partly why I infused some fun into my review. It just seemed to fit this sauce and Intensity Academy overall! If you know Michele Northrup and her husband Tom, you know that these folks have fun with their products. But they’re all business when it comes to flavor. This sauce can be serious on stir fry, casual on plain green beans, classy on fish, and always fun. While I don’t know for certain, I have to think that when Michele created this sauce, she was in the kitchen reminiscing about her mom, and thinking about how Barbara Northrup could be funny, serious, classy, not so classy (hard to be classy running after kids, wiping dirty noses, and cleaning bathrooms), and look as good in jeans as she did in sequins. I never met Michele’s mom, but that’s the image I get. How cool is that? And how cool to create something unique, fun, and amazingly tasty. Chai Sweet Chili is just that cool. Get you some. Enjoy. And if you’re blessed to still have your momma, call her up and tell her you love her.
About the company: Intensity Academy opened for business in 2007 in the Tampa, Florida area. According to their website, they have won multiple awards for their diverse line of sauces, including Scovies, Golden Chiles and Fiery Food awards. Check out their website at http://www.intensityacademy.com and be greeted by a school motif (the name is Intensity Academy, after all). Use the contact info on the website for questions that the site doesn’t answer.








